Marketing strategy has many moving parts, but with the right tools, one can navigate the process confidently. To understand what I am talking about, let’s dive straight into the topic, starting with Go to Market Strategy. The go-to-market strategy is the approach and plan that you use to be successful…

Having a great idea is never enough. You are constantly faced with a moment of truth: Can you get your management on board and get them to fund the development? Given that executives scrutinize opportunities at a pretty high level, you don’t want to bury them in many details. You…

As the saying goes, a goal without a plan is just a wish. So, before executing the idea, one should work on planning the plan. Proper documentation of all the findings and future steps can work like a magic wand. In this article, we will learn two ways to implementing…

Scoring models are flexible instruments for determining where the customer benefit lies and in what order should you solve customer problems. They will help you determine where your engineers should focus their efforts in the short and long term. The following article covers different scoring models; try different ones and…

Coming up with an idea, creating prototypes, launching the product is all fine but do all of this matter if your perceived customers don’t borrow any of these? The one thing you obviously don’t want to happen is going all your efforts and money in vain. Zappos, the online shoe…

Products are not made in a day. It begins its life as a small thought: a “what-if” spark that captures the imagination and goes till retirement. So, today we will see all phases that a product goes through. Knowing the whole process can help the team make a clear decision…

Being a product manager is not a cup of coffee that anyone can make. It calls for many inherent and developed qualities. There are so many of those that just when you think that you have mastered them all, you realize you haven’t used one or two in a while…

What do we think when we hear product management for the first time? Sounds very fancy, right? We go over billions of websites available, talk to friends about it, search for books, etc. etc. I did the same. And now, after going through different blogs and videos, I finally want…