Manasi DubeyProduct Management 101: Development PhaseThe two general development methods that are used to develop products are Waterfall and agile. The Waterfall is a phase-gate (also called…Jul 20, 2021Jul 20, 2021
Manasi DubeyProduct Management 101: Developing Marketing StrategyMarketing strategy has many moving parts, but with the right tools, one can navigate the process confidently. To understand what I am…Jul 8, 2021Jul 8, 2021
Manasi DubeyProduct Management 101: Developing Business CaseHaving a great idea is never enough. You are constantly faced with a moment of truth: Can you get your management on board and get them to…Jun 24, 2021Jun 24, 2021
Manasi DubeyProduct Management 101: Streamlining Planning ProcessAs the saying goes, a goal without a plan is just a wish. So, before executing the idea, one should work on planning the plan. Proper…Jun 24, 2021Jun 24, 2021
Manasi DubeyProduct Management 101: Prioritizing Customer ProblemsScoring models are flexible instruments for determining where the customer benefit lies and in what order should you solve customer…Jun 7, 2021Jun 7, 2021
Manasi DubeyProduct Management 101: Market Research and Competitive IntelligenceComing up with an idea, creating prototypes, launching the product is all fine but do all of this matter if your perceived customers don’t…Jun 1, 2021Jun 1, 2021
Manasi DubeyProduct Management 101: Product Life CycleProducts are not made in a day. It begins its life as a small thought: a “what-if” spark that captures the imagination and goes till…May 21, 2021May 21, 2021
Manasi DubeyProduct Management 101: Traits and ResponsibilityBeing a product manager is not a cup of coffee that anyone can make. It calls for many inherent and developed qualities. There are so many…May 18, 2021May 18, 2021
Manasi DubeyProduct Management 101: IntroductionWhat do we think when we hear product management for the first time? Sounds very fancy, right? We go over billions of websites available…May 18, 2021May 18, 2021
